Before you obsess over getting the attention of others, you need to make sure that your company profile and team profiles are following relevant profiles from the word “go.” A baseline of who you should follow and “like” as soon as you set up your social presence include:

– Industry players that you admire, including potential players

– Relevant VC firms and investors that you know of

– Pages of industry publications, bloggers and journalists

This instantly increases your visibility and could earn you a value follow back if you interact with such profiles via tagging and sharing content.

How are your purposefully engaging on your social networks?