The short answer? Absolutely.

Attracting the attention of investors doesn’t happen overnight, nor does it happen through a single channel. Instead, it’s a combination of an effective online presence and the ability to communicate the right message to those who are willing to spend.

Social media ticks both of those boxes without fail. Consider the transparency of today’s startups and the need to emphasize culture to investors, there’s arguably no better place than the various social channels to do exactly that.

I'd love to hear your thoughts on making a positive impression to the right audience and clearly communicating what you’re all about, through social media. Comment back...